02
Jan
02/01/2012

Bedrijven met merken die wereldwijd marktleider zijn hebben ceo`s met een bepaald DNA en functiebegrip. Dat concludeert Marc de Swaan Arond, medeoprichter en directeur van Effective Brands in New York.

Onder de noemer DNA valt bijvoorbeeld dat de beste internationale leiders wereldburgers zijn. Ze doen niets liever dan werken met een diversiteit aan werknemers. Verder is de ceo een `servant leader`: hij of zij is goed in luisteren en in sympathie tonen en heeft overtuigingskracht, is goed in conceptualisatie en beschikt over een vooruitziende blik en de capaciteit om een gemeenschap op te bouwen. Verder is de global ceo moedig, intelligent, fit en gedisciplineerd, heeft een klein ego en weet op elk niveau van de organisaties van aanpakken.

Rollen die de ceo moet vervullen zijn onder meer die van cheerleader, coach, monitor en merkvertegenwoordiger. Bovenal moet hij op een holistische manier te werk gaan, zodat alle aspecten van het merkenbeleid tot hun recht komen.

Bron:
Marketing Management (Najaar 2011)

14
Dec
14/12/2011

Wanna know what highly productive people do? Read these 7 tips to get (back) on track.

You probably don’t want to admit it but you love distractions. In fact, just like monkeys, you get a shot of dopamine every time something pulls you in another direction. Why do you think you check your email so much?

Want to be more productive and get your focus back? There are no secret tricks here… do one thing at a time. Stop multitasking: it’s just another form of distraction.

Easier said than done, I know.

Recently I sat down with Tony Wong, a project management blackbelt whose client list includes Toyota, Honda, and Disney, to name a few. He’s an expert in keeping people on task, so I thought he’d be a good person to ask.

Here are his tips for staying productive:

1. Work backwards from goals to milestones to tasks. Writing “launch company website” at the top of your to-do list is a sure way to make sure you never get it done.

2. Break down the work into smaller and smaller chunks until you have specific tasks that can be accomplished in a few hours or less: Sketch a wireframe, outline an introduction for the homepage video, etc. That’s how you set goals and actually succeed in crossing them off your list.

3. Stop multi-tasking. No, seriously—stop. Switching from task to task quickly does not work. In fact, changing tasks more than 10 times in a day makes you dumber than being stoned. When you’re stoned, your IQ drops by five points. When you multitask, it drops by an average of 10 points, 15 for men, five for women (yes, men are three times as bad at multitasking than women).

4. Be militant about eliminating distractions. Lock your door, put a sign up, turn off your phone, texts, email, and instant messaging. In fact, if you know you may sneak a peek at your email, set it to offline mode, or even turn off your Internet connection. Go to a quiet area and focus on completing one task.

5. Schedule your email. Pick two or three times during the day when you’re going to use your email. Checking your email constantly throughout the day creates a ton of noise and kills your productivity.

6. Use the phone. Email isn’t meant for conversations. Don’t reply more than twice to an email. Pick up the phone instead.

7. Work on your own agenda. Don’t let something else set your day. Most people go right to their emails and start freaking out. You will end up at inbox-zero, but accomplish nothing. After you wake up, drink water so you rehydrate, eat a good breakfast to replenish your glucose, then set prioritized goals for the rest of your day.
Work in 60 to 90 minute intervals. Your brain uses up more glucose than any other bodily activity. Typically you will have spent most of it after 60-90 minutes. (That’s why you feel so burned out after super long meetings.) So take a break: Get up, go for a walk, have a snack, do something completely different to recharge. And yes, that means you need an extra hour for breaks, not including lunch, so if you’re required to get eight hours of work done each day, plan to be there for 9.5-10 hours.

By: Ilya Pozin | www.inc.com | Dec 13, 2011

09
Dec
09/12/2011

Leadership Lessons learned from Dancing Guy.

The importance of the first folllower !

See: http://www.youtube.com/watch?v=fW8amMCVAJQ 

02
Jan
02/01/2012
Bedrijven met merken die wereldwijd marktleider zijn hebben ceo`s met een bepaald DNA en functiebegrip. Dat concludeert Marc de Swaan Arond, medeoprichter en directeur van Effective Brands in New York.
14
Dec
14/12/2011
Wanna know what highly productive people do? Read these 7 tips to get (back) on track. You probably don’t want to admit it but you love distractions. In fact, just like monkeys, you get a shot of dopamine every time something pulls you in another...
09
Dec
09/12/2011
Leadership Lessons learned from Dancing Guy. The importance of the first folllower ! See: http://www.youtube.com/watch?v=fW8amMCVAJQ 

ASPIRAR News

02
Jan
Bedrijven met merken die wereldwijd marktleider zijn hebben ceo`s met een bepaald DNA en functiebegrip. Dat concludeert Marc de Swaan Arond...
14
Dec
Wanna know what highly productive people do? Read these 7 tips to get (back) on track. You probably don’t want to admit it but you love...

ASPIRAR Blog

03/01/2012
Sydney Finkelstein, the Steven Roth Professor of Management at the Tuck School of Business at Dartmouth College, published “Why Smart Executives Fail” 8 years ago. In it, he shared some of his research on what over 50 former high-flying companies – like Enron, Tyco, WorldCom, Rubbermaid, and Schwinn – did to become complete failures. It turns out that the senior executives at the companies all had 7 Habits in common. Finkelstein calls them the...